The 21st Century has given us what our PR forefathers and foremothers prayed for: media moments that can be resurrected as often as the whim strikes: to coincide with a company campaign, a trend (# trending social media story), marketing event, a Hallmark holiday, another PR moment, a “fill-in-the-blank here.” A press release is about organic SEO, messaging, differentiation and pitch development. I’ve written about the power of PR often: One of my favorite pieces was published in the Huffington Post, “In the Age of Social Media, why PR should matter to businesses, large and small.”
Below are links to releases published to the wire services on behalf of clients. The success of these releases were the key angles I designed based on conversations with clients; the information I pulled from owners and CEO’s I spun into interesting concepts that whet the appetites of editors and producers. Again, the most important part of any release or pitch is the angle — without an angle, there is no story. Check out the angles devised below on these releases posted to the wire service.
40-years in business makes Sylene of Washington a witness to social change, model of business success.
News organizations don’t often write about businesses celebrating anniversaries (with exceptions), so this pitch angle was based on a fantastic conversation with the owner of the store who, during a pitch angle meeting, told me fabulous stories about how her customers and business had changed as the world around her changed. Read the release. 
A 3D printer built for the classroom will revolutionize education and inspire entrepreneurship
The debut of the company’s 3D printer coincided with an educational event in Boston, so I went with an education angle that focused on their specialized design was ripe for students and classroom use. Read the release here.
A new ethics blog is heralded as the first of its kind
A lawyer blogging is not news; a lawyer blogging about the ethic challenges of the IP world and concepts Mike McCabe tackles in his blogs is. Read the release here.
A new sports agency emerges from the streets of Washington, D.C.
A Potomac Tradition Changes Ownership 30-year-old+ Shoe Train purchased by 30-something businesswoman
In addition, I have been hired by the Greater Bethesda-Chevy Chase Chamber of Commerce to write a number of releases including…
NeurExpand Brain Center brings memory improvement to the Bethesda-Chevy Chase region:
Dr. Majid Fotuhi brings brain fitness research to the region to help residents fight off Alzheimer’s.
Link here to read full release.
See, Creating a strong 21st century footprint for more information about all capabilities. Email Cari@CariShane.com for more information or to ask me a question about how my writing can help your company.