It all comes down telling a good story…
The cornerstone of any strategic communications campaign — whether digital, traditional or a combination of both — is well-defined messaging and content. Therefore, from traditional collateral to 21st Century social media tools, I use the written word to help companies create a strong and visible footprint. In the 21st Century, a biz’s verbal expression comes alive in three key venues: content (on and off line, from websites to collateral to video storyboards), social journalism and strategic public relations. Below are links to a few of the collateral projects for which I have written content.
Aid to Artisans:
Wrote content for sports agent’s brochure project.
Maven Engineering Corporation:
Wrote content for international parts supplier brochure project. Link here to view PDF version of printed collateral handout.
Wrote content for nutritionist’s brochure project. Link here to view PDF version of printed collateral handout.
Prestipino Dental Group (PDG):
Wrote story board for dental practice video. Link here to watch video.
Wrote verbal brand for educational consultant including tagline, mission statement and messaging. Link here for brand details. (Please note: Content for website not penned).
AJSS (American Jewish Society for Service):
Wrote mission statement and messaging for Jewish service organization.
Wrote verbal brand for financial planning company, including tagline, mission statement and messaging.
Corporate IT Care:
Wrote verbal brand for IT company, including tagline, mission statement and messaging. Link here for brand details. Content for website also penned.
Advertorials & Corporate Profiles
Hired either by a business or media outlet, I interview and write profiles for companies that purchase advertorial space in publications (magazines, newspapers, online media). Called “advertorials,” these profiles are paid ads that specialize in the written word rather than the visual (that’s the job of the traditional ad). Made to appear as an article, both in the visual layout and the quality of writing, advertorials are profiles of a business, person or product. All of my written profiles are journalistically sound while following the format of the publication’s advertorial page design. Below are links to a few of the advertorials I have written.
Burt Wealth Advisors
The Family Firm
RBC Wealth Management
See, Creating a strong 21st century footprint for more information about all capabilities. Email Cari@CariShane.com for more information or to ask me a question about how my writing can help your company.
Read my full bio, here.