In the 21st Century, customers are relying on online venues for information about purchasing products and services to interconnect with people and businesses from around the world. The best way to reach out to these customers/buyers is to create a strategic campaign that is ripe with strategically designed, angle-rich stories and well-written messaging that spans both traditional and digital communication. Therefore, I pen content for all pages and sections of corporate, medical/dental, business websites capturing the tone of the client/business and writing for the intended target market. Below, a few links to a variety of different website for whom I wrote content.
Wrote the content for a DC-area art consultant’s new website. Adjusted existing navigation for SEO-friendly verbiage, organized page and section content. Launched, October 2018.
Launched in May 2017. Crafted strategy, layout, navigation and overall design of a new website for Washington, D.C. builder/developer. Wrote content for all pages, excluding brand. Managed programmer/developer and all aspects of the project to bring the final website live.
Developed website, designed navigation breakdown and website layout as well as content for all written sections for Washington, DC-based company that supplies machined parts to the defense and railroad industries.
Crafted strategy and wrote all content for Washington, DC sports agent, Chris Coy, including home page messaging and verbal brand — “Life well played.” With a target market that includes players (aged 18 to 23), parents, HS/college coaches and investors (i.e., an eclectic array of website readers), I kept the content for the players, short and visually “fun,” while expanding sections that would draw in parents, coaches and investors. Developed website.
Strategized story line, developed angles and wrote all content for all pages (except captions for gallery images) of the PDG website including bios for dentists. Wrote verbal brand including tagline, mission statement and messaging. In addition, wrote the storyboard and produced the homepage video. A screen shot image below shows an example of one of dozens of pages written for the PDG website. Go to: www.prestipinodentalgroup.com.
Crafted strategy and wrote content for all pages of the Montgomery County-based realtors’ website, including the SEO-heavy “The flavor of Montgomery County, Maryland,” “The flavor of Northern Virginia,” and “The flavor of DC.” Wrote verbal brand including tagline, “Bringing you home,” mission statement and messaging as well as rolling messaging on the homepage of the website: “Your home, you’re home, you are home.” Developed website. Go to The Schuman Team website.
Wrote content/messaging for website homepage. Wrote verbal brand including tagline, “Increasing dialog, advancing science.” Developed website.
Crafted strategy and wrote content for all pages of the photographer’s website. Wrote verbal brand including tagline, mission statement and messaging. Developed website. Go to: www.leslielanephotography.com.
Hired to write “about” page for the “Best of Bethesda” bakery’s website. Also wrote a number of image-friendly blogs for the bakery including, “Celebrating a Twilight Wedding.”
Crafted strategy for and wrote content for all pages of the website. Worked directly with the CEO of the company to help define services. Wrote verbal brand including tagline, “IT works for you,” mission statement and messaging.
Helped define target-market services for the finance company. Wrote content for the “Who We Service” pages of the website, including “Business Owners,” “Athletes,” “Women Decision Makers,” “Retirees,” and “People in Transition.” Wrote verbal brand, including tagline, “Life well calculated,” mission statement and messaging.
See, Creating a strong 21st century footprint for more information about all capabilities. Email Cari@CariShane.com for more information or to ask me a question about how my writing can help your company.
Read my full bio, here.