At its essence, PR is about story telling — and every business and organization should have many great stories about which the media is interested. In the 21st Century’s 24/7 news cycle and thousands of TV, radio, print and on-line media outlets, targeted pitches with “media landing” outcomes are key.
Media landings report outlining the media attention generated for clients — 2017/2018, Q1 thru Q2.
Our media pitching campaigns: Best efforts are used to generate PR exposure with our clients acknowledging and understanding that a PR team has no control over what the media covers and/or writes and cannot offer guarantees about any particular coverage the client might receive.
- Newsworthy story angles with a focus on selected PR themes developed and written and are tweaked to align with media outlet “theme(s).”
- Clients are pitched to media outlets (TV, radio, print, digital) using established messaging and spokesperson(s) provided.
- Basic interview tip sheet/talking points provided.
- Media training is available.
Email Cari@CariShane.com for information about our General Monthly Retainers or Pay-Per-Landing which are month-to-month and require only a two-month minimum.
See, “Press Releases” for formal release writing.
See, Creating a strong 21st century footprint for more information about all capabilities.
Read my full bio, here.