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It all comes down telling a good story… The cornerstone of any strategic communications campaign — whether digital, traditional or a combination of both — is well-defined messaging and content. Therefore, from traditional collateral to 21st Century social media tools, I use the written word to help companies create a strong and visible footprint. In the […]

In the 21st Century, customers are relying on online venues for information about purchasing products and services to interconnect with people and businesses from around the world. The best way to reach out to these customers/buyers is to create a campaign that is ripe with strategically designed, angle-rich stories and well-written messaging that spans both […]

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